By Sahara T.N-M
2024 was a standout year for emerging artists with new music. While a few made major headlines at the start of the year, summer marked a turning point as new talents began to emerge, showing the potential for what they could bring to the world. Many new artists stepped up this year, such as Lola Young, Doechii, Jordan Adetunji, Kiss Of Life, and Pozer.
DOECHII
Going wild with a trending song on TikTok is Doechii. Born Jaylah Ji’mya Hickmon, with 18.4 million followers on Spotify, she is going drastically insane with her new album ‘ALLIGATOR BITE NEVER HEALS’ and hit track ‘DENIAL IS A RIVER.’ Doechii is an incredibly inspirational young woman who stands against the odds in the music industry. Just recently nominated and winner of Best Rap Album at the 67th Annual Grammy Awards of 2025, she continues to make the music industry a better place. From Tampa, Florida, she tackles the rap scene with fresh sound.
LOLA YOUNG
Secondly, an artist born and bred in the UK: Lola Young. Her hit single ‘Messy’ quickly became her first single to hit the UK Singles Chart. Lola is a British singer and songwriter originating from Beckenham, South London. She is a skillful musician, proven in her cover of the 80’s Human League hit track ‘Together In Electric Dreams,’ used in an always-going-to-be-famous John Lewis Christmas ad campaign in 2021. However, towards the end of 2024, she became known for her feature in ‘Like Him’ from Tyler the Creator’s album ‘CHROMAKOPIA’, which skyrocketed her into the charts.
One of Lola’s most memorable moments was her meteoric rise on TikTok, where she would perform in a public environment, setting the stage for her name. Recently, she performed on Jimmy Fallon’s talk show, which was labeled as ‘one of the best performances’ according to social media and industry commentary.
Fun fact: Lola Young, when only thirteen, became the winner at a national open mic contest in 2016 while studying at The BRIT School, making her a notable alumnus. Since then, the mega-famous music label Island Records has cleverly signed her.
KISS OF LIFE
Thirdly, the KPOP group known as KISS OF LIFE is a four-member South Korean group consisting of Julie, Natty, Belle, and Hanuel. They debuted in July 2023 with their mini album ‘KISS OF LIFE’ and are now rising with excellence through their most recent album ‘Lose Yourself’ and hit single ‘Sticky’. With an anticipated world tour around Asia and Europe, ‘KISS ROAD’ Kiss Of Life is taking the KPOP scene.
Jordan Adebowale Adetunji
Jordan Adebowale Adetunji is a British rapper and singer based in Belfast who broke records with his hit single ‘Kehlani’ with even a remix from Kehlani herself. Jordan continues to surprise his fans with his latest album, ‘A Jaguar’s Dream’ featuring collaborations with Lil Baby, Bryson Tiller, and Kehlani. Jordan sails to stardom with his 11.9 monthly listeners on Spotify, joining Kneecap to put Northern Ireland on the popular music map.
POZER
Pozer, a rapper from Croydon in South London, hit the UK Singles Chart in 2024 with his debut single, ‘Kitchen Stove,’ which successfully peaked at number 22 on the top 100. With 34 million listens to his debut, Pozer upholds his title at number 22 with many hit singles such as ‘Malicious Intentions’ and ‘I’M TRYNNA’. With almost 2 million monthly listeners on Spotify, Pozer is currently dominating the UK Drill World.
By Sahara T.N-M